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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence
—Nicole O’Donnell, Yanni Ma, Yoon-Joo Lee & Minhee Choi [] []

Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa |
—Ali B. Mahmoud, Alexander Berman, Nicholas Grigoriou & Konstantinos Solakis [] []

The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages
—Juan Miguel Alcantara-Pilar, Iván Manuel Sánchez-Duarte, María Eugenia Rodríguez-López & Shakira Abarkane Abdel-Lah [] []

Engaging with (vs. avoiding) personalized advertising on social media
—Sandra Maria Correia Loureiro, Linda Hollebeek, Raouf Ahmad Rather, Luis Ruivo, Kristel Kaljund & João Guerreiro [] []

Case Report

Thematic analysis of Direct-To-Consumer Advertising (DTCA) for vaccination campaigns during the COVID-19 pandemic: Healthcare experts’ insights
—Mohammad Reza Paygah & Amir Mohammad Colabi [] []