J Adv
Introduction
Journal of Advertising, 54(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Special Issue: Contributions of Biometrics to Advertising Research.
Guest Editors’ Editorial
Introduction to Special Issue on Contributions of Biometrics to Advertising Research
—Robert F. Potter, Glenna L. Read & Steven Bellman [] []
Biometric Measures as Tools for Investigating the Embodied Mind on Advertising: The Importance of Grounding Research in the Psychophysiology Paradigm
—Paul D. Bolls, Yen-I Lee & Yoon-Joo Lee [] []
‘What Can the Heart Tell Us 蹤獲扦夥厙t Thinking?’ A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research
—Russell B. Clayton & Jessica G. Myrick [] [Google Scholar]
Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide
—Claire M. Segijn [] []
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking
—Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior & Tobias Langner [] []
From Excitation Transfer Theory to Dynamic Deactivation Model: Mapping Changes in Psychophysiological Responses Following Emotional Advertising
—Tianjiao (Grace) Wang & Rachel L. Bailey [] []
Multimodal Physiological Responses Predict Advertisement Effectiveness
—Jingjing Han, Yuqian Ni, Mary Jean Amon, Aaron Necaise, Mimi Han & Minkyo Lee [] []
The Dynamics of Visual Attention to Advertising Messages in Video Stories
—Wan-Yun Yu, Zheng Joyce Wang & Chen-Chao Tao [] []
Disability Perspectives on Biometric Research in Advertising |
—Edward Timke [] []