Australasian Mar J
Introduction
Australasian Marketing Journal, 33(4)
POSTING TYPE: TOCs
Editorial
Beyond the Editorship: A Journey of Heart and Insight
—Liem Viet Ngo []
Increasing Social Media Stickiness Through Parasocial Interaction and Influencer Source Credibility
—Van Canh Vu, Shasha Wang, Byron W Keating and Etta YI Chen []
Cognitive Neural Mechanism of Monetary Donation: An Empathy Perspective
—Wenhuan Yu, Da Xu, Tao Liu, Lin He and Xiaoyu Yu []
Effect of Muscular Models in Men’s Fitness Magazines on Visual Attention and Behaviour
—Dominic Ang and Ho Keat Leng []
How Heterogeneous Are Music Genre Listeners?
—Zachary William Anesbury, Callum Davies, Bill Page, Carl Driesener, Song Yang and Johan Bruwer []
Towards a Roadmap for Entrepreneurs’ Career Achievement: The Role of Harmonious Passion, Entrepreneurial Persistence and Time-Based Resources
—Doan Duc Minh, Liem Viet Ngo, Mai Nguyen, La Anh Duc and Thi Nguyet Que Nguyen []
Examining Redemption Levels in Loyalty Program Structure: The Role of Choice Abundance
—Alisha Dhal and Abhijeet Kumar Gaurav []
Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement
—Jennie Griffin, Brad Elphinstone, Sean Sands and Jason Pallant []