Marketing Effectiveness Accelerator
Introduction
Advertising Research Foundation, New York City and Online, 12 Nov 2025
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Events
Posted by: Yui Isahikawa
The Advertising Research Foundation (ARF) is pleased to announce theÌý2025 Marketing Effectiveness Accelerator, taking place on November 12, 2025, in New York City and online.
The Marketing Effectiveness Accelerator is the only event dedicated entirely to attribution and the science of marketing performance measurement. It brings together modelers, researchers, data scientists, and strategic marketers to spark innovation, establish best practices, and advance the discipline of marketing effectiveness.
This year’s program features evidence-based insights and case studies on improving creative and media effectiveness. KitchenAid shows how advanced analytics—MMM, sentiment testing, and message analysis—can identify performance plateaus and guide data-driven adjustments. Alaska Airlines demonstrates how they used modern MMMs to measure their business results.ÌýPeople Inc. explains how supply-side modeling can strengthen client relationships.
Academic members are invited to attend at a discounted rate using codeÌýMEA2025Academic (in person attendance) and MEA2025VAcademicÌý(virtual attendance) at registration. Ìý$799 in person $449 virtual
Full program details, speaker lineup, and registration information are available at
We look forward to welcoming you to this essential gathering for everyone committed to advancing the science of marketing performance.
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The Advertising Research Foundation (ARF)