J Strat Mar
Introduction
Journal of Strategic Marketing, 33(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Marketing ‎and Entrepreneurship‎: Challenges and Opportunities‎.
Entrepreneurial marketing and firm performance: scale development, validation, and empirical test
—Nasser Alqahtani, Can Uslay & Sengun Yeniyurt [] []
What motivates consumers to communicate eWOM: evidence from Tunisian context
—Ali Haj Khalifa [] []
The role of the board of directors and Shariah supervisory board on the strategic market positioning of Islamic banks
—Nizar Yousef Ahmed Naim & Nora Azureen Abdul Rahman [] []
The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty
—Mahasweta Saha & Debarshi Mukherjee [] []
Marketing ‎and entrepreneurship‎: challenges and opportunities‎
—Bahaaeddin Alareeni, Allam Hamdan, Reem Hamdan & Haneen Mohammad Shoaib [] []
Effective message framing strategies for crowdfunding success: the moderating roles of creator experience and backer support
—Masoud Moradi, Mayukh Dass & Fereshteh Zihagh [] []
The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation
—Kathryn Weaver & Parisa Haim Faridian [] []