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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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Optimizing pricing in an online marketplace: The role of buy-now, pay-later option and return policies
—Somayeh Najafi-Ghobadi, Mina Rezaei Kalantary []

A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce
—Neha Chaudhuri, Gaurav Gupta, Weng Marc Lim []

Leveraging customer stability to reduce idiosyncratic Risk: Insights from goal interdependence theory
—Xinyi Wang, Xiaoyu Zhang, Qiang Lu []

From rational depletion to impulsive decision: A multi-information source perspective in social livestreaming e-commerce
—Yundi Zhang, Shixuan Fu, Xiangbin Yan []

Confidence and country: How consumer economic outlook shapes domestic country bias
—Daniel Peter Hampson, Yicong Zhang, Xiaoling Guo, Eunkyung Lee, Xiaoju Qu []

Consumer evaluation of corporate social irresponsibility (CSIR): The roles of CSIR type, brand awareness, and domain congruence
—Chi-Cheng Luan, Su Zhang []

When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
—Zixuan Liu, Shiquan Zhong, Ning Jia, Jiemin Zhang, Likchern Lee []

Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump’s break 50 appearance
—Tyreal Yizhou Qian, Hua Gong, Chenglong Xu [Google Scholar]

Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses
—Jing Yang, Susanna S. Lee []

Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
—Daegyu Kim, Hun Kim, Yonghee Kim []

The efficacy of the use of social media networks and celebrity endorsers on green Consumption: An integrated model of attitude, intention, and actual behavior
—Abul Kalam, Muhammad Mollah []

Instrumental vs. hedonic Affordances: Examining their impact on repurchase behavior on live commerce platforms through self-determination theory
—Hongquan Chen, Shuhua Zhang, Bingjia Shao, Yong Zhang, Quanwu Zhao []

Building Lovemarks with social media marketing: A methodological comparison
—J. Christopher Westland []

From reviews to constructs: Using LLMs to model customer satisfaction in platform-based services
—Thorsten Teichert, Adnan Muhammad Shah []

Enhancing product selection in live-streaming E-commerce: A multi-criteria decision-making framework
—Jiafu Su, Hongyu Liu, Yijun Chen, Mingyan Wang, Jingqiu Zhang []

When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems
—Bingjia Shao, Yinghui Zhu, Pianpian Yang, Yan Qin []

Purpose and profit: Understanding consumer reactions to social enterprises in retail and services
—Niek Althuizen, Carlos Raúl Sánchez Sánchez, Victoria-Sophie Osburg, Verena Batt, Mareike Falter []

Utilitarian or experiential? Divergent location strategies of the rural coffee retail in the Hangzhou metropolitan area
—Yufan Chen, Kechen Xu, Yong He, Qianhu Chen []

Advice by Algorithms: Dual Dimensions of Trust in AI Financial Service Adoption
—Chia-Yang (Mac) Chang, Sungjun (Steven) Park, Minh Cong Dinh []

Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy
—Marco Pichierri, Russell W. Belk []

Artificial intelligence versus human providers for personalized solutions? The influence of expected group size and perceived uniqueness on adoption intentions
—Chenxuan Hou, Tingting Li, Yanzhang Gu []

Emotional divergence among virtual avatar types: A topic-based study using LDA and DistilBERT
—Ying Wang, Hon Tat Huam, Abu Bakar Abdul Hamid []

Beyond consistency: The role of logo variability in brand extensions
—Bo Chen []

From critical incidence to discontinuance: How distrust. Dissatisfaction and fatigue contribute to the abandonment of Femtech apps
—Urvashi Tandon, Myriam Ertz []

Convergence amidst divergence: Research on the diffusion of innovative products under non-contractual coopetition
—Yinjie Zhang, Chunxiang Guo []

Exploring the impact of generative art in virtual stores: A metaverse study on consumer perception and approach intention
—Woo Bin Kim, Jhovanna Vanessa Perez, So-Yeon Yoon []

Strategic pricing of private labels: The role of within-category processed food diversity
—Pankaj C. Patel []

Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior
—Zhucheng Shao []

Shopping well-being through mobile apps: A congruence theory perspective
—Kamel El Hedhli, Ibrahim Alnawas, Imene Becheur, Allam K. Abu Farha, Haithem Zourrig []

The impact of consumers’ strategic return behavior on review bias: Evidence from Chinese online fashion retail
—Kunlu Zhou, Hongchao Zhang, Zhicheng Fang, Yinggao Qin [Google Scholar]

Mapping digital satisfaction dimensions in mobile fashion retail: Service-Dominant Logic in the Turkish market
—Sezai Tunca, Yavuz Selim Balcioglu []

Beyond technology: Role of technology-organization-environment-human factors in autonomous driving adoption for new energy vehicles
—Ting Ji, Shaofeng Wang, Jianyuan Wang, Jie Zhang []

From attraction to aversion and back: examining brand hate, love, and retention
—Syed Ramiz ul Hassan, Tariq Iqbal Khan, Mahnaz Mansoor, Raja Ahmed Jamil []

A dual-theory examination of price guarantee advertising believability and its impact on consumer trust, satisfaction, and repurchase in retail
—Khim Kheong Hoo, Ben Wooliscroft, Megan Phillips []

Advancing retail and service strategies: AI-driven consumer behavior prediction, gamification, and ethical marketing
—Minh Tung Tran []

A longitudinal consumer feedback analytics approach for theory building and testing: Examining consumer satisfaction and loyalty in buy now, pay later (BNPL) platforms
—Mohammed A. Al-Sharafi, Shehab Abdulhabib Alzaeemi, Mousa Albashrawi, Yogesh K. Dwivedi, Rasha Alahmad, Inyoung Chae []

The dark side of AI adoption: A study of innovation resistance, job dissatisfaction, and workplace complaints in the franchised retail sector
—Jhong-Min Yang, Ken-Chang Hsu []

How review sentiment influences ratings in Generative AI applications: Insights from VADER and LDA analysis
—Yuebin Meng, Sangchul Park, Geumchul Um []

Impulsive socially responsible buying after corporate social responsibility: when and why it happens
—Lu Huang, Zilu Yang, Tong Wu, Fei Jin []

The color of status: Effects of logo color on brand status perceptions
—Beibei Yue, Qing Xia []

Environmental guardians: How virtual influencers and human influencers can more effectively promote green products
—Haoyu Wu, Wu Li []

Why consumers react differently to brand transgressions: Functional vs. ethical breaches and psychological contracts
—Sophie de Villartay, Eric Julienne, Marie-Eve Laporte, Fabienne Berger-Remy []

Customer flow spillovers in retailers’ short- and long-term decisions: Profitability and dynamic mechanisms
—Chunyu Bao, Min Li, Yiying Pei [Google Scholar]

Asking fintech voice Chatbots: Explaining consumer switching intention by status quo bias theory
—Stanley Y.B. Huang []

‘Manipulated virtual influencers (VIs)’ ： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns
—Xuebing Dong, Biao Wang, Xiucheng Fan, Nianqi Deng [Google Scholar]

Strategic decision-making in the sharing economy: Balancing profitability and sustainability in retail, rental, and second-hand markets using a game-theoretic approach
—Saba Salimi, Mohsen Shahriari, Hossein Khosroshahi []

A stimulus-organism-response approach to predicting membership retention in fitness clubs
—Helen Watts, Jan Francis-Smythe, Robin Bell []

From purchase to return: How personalized E-commerce recommendations shape consumer behavior
—Hui-Chiung Lo, Wen-Jung Chang, I-Hung Chen []

Machine talk: When flattery sounds better from a bot
—David Chai, Jian Li, Jinsong Huang []

The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity
—Han Yin, Eddy S. Fang, Treasa Kearney, Miranda Mirosa, Peter Guenther []

Bridging logistics and payment to build trust in African E-Retail: The role of logistics service quality, payment drivers, and cultural influences
—Chaimaa El Aissoug, Thai Young Kim, Xueqin Wang []

A longitudinal big data approach to theorizing consumers’ continuance intention to use loyalty apps
—Waqas Ahmed, Mohammed A. Al-Sharafi, Ali Raza, Shehab Abdulhabib Saeed Al-Zaeemi, Mousa Ahmad Al-Bashrawi, Yogesh K. Dwivedi [Google Scholar]

Navigating the shifting landscape of multi-level user demands: A novel hybrid approach for identifying product opportunities and directions
—Qing Li, Jie Lin, Chao Wang, Shuaiyong Xiao, Xiaoyan Jiang, Zijuan Hu []

The dynamic impact of electronic word-of-mouth (eWOM) in the movie market lifecycle: the moderating role of key creators’ activity on movie attendance
—Qi Wang, Xiaoqian Fan, Wen Zhang []

More saturated, better Performance: How color saturation affects product performance perception
—Zhiyuan Huang, Xiaohe Dai, Li Wang []

What’s in a Name? The differential impact of branded vs. generic promotional credit on repurchase intention
—Raghuram Ramadoss [Google Scholar]

Universal appeal? A flow theory perspective on the adoption of digital twin-based fashion technology
—Yuju Rubie Kao, Tunmin Catherine Jai []

Is authenticity rewarded or inauthenticity penalized? Reconsidering the value of brand authenticity
—Michail D. Kokkoris, Bernadette Kamleitner []

Front or back? The impact of AI information presentation order on purchase intentions at different AI innovation locus
—Qi Dai, Yuanyuan Jiang []

The untapped influence of employee incivility on customer citizenship behavior: A mixed-methods inquiry in quick-service restaurants
—Shameem Shagirbasha, Madhan Kumar, Nalinakshya Panda []

Thinking fast and slow in film reception: Cognitive spillover of consumer emotions across digital platforms
—Balu J., Sreejith R., Sinimole K.R. []

Witnessing robot mistreatment: A dual-path model of behavioral contagion and empathy in customer observers
—Taeshik Gong, Yu-Shan (Sandy) Huang []

Green Specificity: Igniting curiosity and arousing emotional ambivalence
—Ser Zian Tan, Lin Yang, Wee Hong Loo []

Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment
—Lei Liu, Ping Zhao []

Implications of retailer-owned digital twins services: The trade-offs between customer experience, misfit returns reduction, and investment costs
—Qin Yang, Lin Sun, Xu Wu, Youwei Li []

Unwavering interests in influencers: Influencer-focused barrages in social media product review videos
—Yanli Pei, Juntao Wu, Fang Wang, Shan Wang []

When customization mode meets product innovativeness: How their match drives consumer purchase
—Qiang Xu, Xiaoqun Wang, Qingzhou Sun []

Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)
—Jai Kumar, Jinyan Huang, Joti Kumari []

Stop sabotaging your Influencers: How language formality undermines engagement in sponsored content
—Abhishek Kumar Jha, Ronak Singhania, Samrat Bagchi []

Framing luxury in the resale era: Matching influencer type with regulatory focus in second-hand luxury consumption
—Dung Minh Nguyen, Trieu Nguyen []

Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers
—Chaeeun Ko, Hyunmi Baek []

Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
—Lijing Zheng, Yi Zhu []

Does ‘green’ matter? Understanding consumer behavior toward low-involvement green products
—Sa’Ed M. Salhieh []

How assortment size, distinctive allocations, and local market density affect convenience store transaction performance
—Pei-Yu Chien, Jack Cadeaux []

The power of influencers: How moral image drives suboptimal food consumption
—Biyu Guan, Xin Li, Shiyu Zeng, Pei Liu, Hailong Sun []

Barriers and motivators of globalization for buying behavior of imported Chinese domestic home appliances: the roles of brand image, product judgement, perceived product quality and endorser’s credibility
—Nguyen Le, Tai Tan Nguyen, Hoa Thi Lien Nguyen [Google Scholar]

Demand forecasting in cross-border live streaming commerce: An explainable multimodal AI framework for market segmentation
—Qi Zhang, Feng Ye, Xue Li, Pengbin Gao []

Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
—Juan Kong, Chen Lou []

What does it take to buy in brick-and-mortar secondhand fashion stores? A non-user segmentation with recommendations considering current secondhand retail trends
—Felix Zechiel, Marah Blaurock, Marion Büttgen []

Can ChatGPT relate to you? Exploring consumer satisfaction with AI-generated product advice through the lens of consumption values
—Kexin Meng, Jing Jian Xiao []

Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives
—Shuhui Gong, Lu Liu, Jiawei Shao, Yue Li, Yuting Yang []

A lifecycle-based household recommendation system: From product recycling to purchasing
—Xingyu Chen, Bo Peng, Ying Liu []

Green influencers’ source credibility in driving customers’ green behaviors: Role of trust, engagement, and knowledge in a cross-country study
—Phuong Van Nguyen, Hoang Tran Phuoc Mai Le [Google Scholar]

Targeted vs. universal: Optimal strategies for multi-unit purchase coupons
—Yan Wang, Wei Xing, Xuan Zhao, Yongsheng Zhou []

Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions
—Vaibhav Shwetangbhai Diwanji []

How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment
—Pubali Mukherjee, Varsha Jain []

Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances
—Hoang Viet Nguyen, Ninh Nguyen, Bao Ngoc Le, Simon Pervan, Tuan Duong Vu, Thi My Nguyet Nguyen []

Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
—Myoung-Jin Chae, Molan Kim []

Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model
—Xiao-Wu Wang, Yihao Guo []

Consumer hope and sustainable consumption: Integrating structural and configurational insights
—Mohd Sadiq, Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Samantha Murdy, Susan Dann []

Shopping goal specificity matters: How algorithmic recommendations influence adoption intention
—Jie Xin, Peng Qin, Tingting Li, Zhihao Yang []

Reselling or consignment? Blockchain adoption and sales model choices under consumer reference quality effects
—Yongxi Yi, Yuan Feng, Yuqiong Li, Chao Li []

Disruptive but costly: How upside-down logos backfire in consumer responses to brands
—Tae Hyun Baek, Mark Yi-Cheon Yim, Jooyoung Park, Areum Cho []

Do second-hand luxury retailers affect luxury brand image? Exploring the mediation of construal level theory between official and unofficial retailers
—Huifeng Bai, Vito Tassiello, Yan Sun, Jin Shi []

From complexity to chaos: Understanding their combined impact on customer experience in retail environments
—Weijie Ling, Hyemin Lee, Huayuan Xu, Younghwan Pan []