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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Editorial

The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers
—Philipp Brüggemann, Luis F. Martinez, Francisco J. Martínez-López []

ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27
—VojtÄ›ch Kotrba, Jakub Menšík, Luis F. Martinez []

Consumer value dimensions in conversational and mobile commerce
—Carsten D. Schultz, Saskia Kaiser []

Mapping e-commerce trends in the USA: a time series and deep learning approach
—Filipe R. Ramos, Luisa M. Martinez, Luis F. Martinez, Ricardo Abreu, Lihki Rubio []

Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality
—Simoni F. Rohden, Dmitry Subbotin, Lélis Balestrin Espartel []

Factors affecting the probability of funding success and default risk of borrowers in P2P lending: a social network analysis approach
—Sahiba Khan, Ranjit Singh, Jayashree Bhattacharjee []

Doctor and celebrity credibility: their dual impact on livestream viewers’ trust and service adoption intentions
—Hoang Minh Dao, Minh Le Bui, Duc Hoang, Luis F. Martinez []

Review valence impact on jello shot sales
—James Christopher Westland []

Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial
—Joseph F. Hair, Barry J. Babin, Christian M. Ringle, Marko Sarstedt, Jan-Michael Becker []

Examining the antecedents of customers’ purchase behavior and the moderating role of streamers’ operational strategies in live-streaming commerce
—Yiming Zhuang, Xun Xu []

A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning
—Nora Sharkasi, Saeid Rezakhah, Gomaa Agag []

Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes
—Trang P. Tran, Qin Sun, Anh Dang []

Fairness testing for uplift models
—Victor S. Y. Lo, Yourong Xu, Zhuang Li, Melinda Thielbar []

Advancing predictive content analysis: a natural language processing and machine learning approach to television script data
—Anthony Palomba []

Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?
—Souheila Kaabachi, Sélima Ben Mrad, Fabienne Cadet, Ahmed Anis Charfi, Monyédodo Régis Kpossa []

Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure
—Peter E. O’Reilly, Ramy A. Rahimi, Jorge Luiz Rosa Marques, Marco Aurélio Feitosa de A. L. Babadopulos []

Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective
—Zhenning Xu, Amarpreet Kohli, Solomon Nkhalamba, Lili Gai []

Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace
—Jørgen Veisdal []

A new approach to understanding involvement: linking involvement to the memorability of experience
—Arman Akhoondnejad, Christopher Rosin, Charles Brennan []

Geodemographic drivers of store-level demand and marketing mix sensitivities
—Alexander Chaudhry, P. B. Seetharaman []

Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
—Chara Lyroni, George Spais []