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Introduction

Industrial Marketing Management, 130

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Managing coopetition in multipartner alliances of micro firms
Jose Novais Santos []

Contract completeness and relationship outcomes: The mediating role of contract utilizationâ€
Pui Ying Tong, Jody L. Crosno, Robert Dahlstrom []

Enhancing value co-creation and innovation performance through plural governance mechanisms: The impact of virtual governance
Yin Zhou, Zeze Song, Wei Yang, Yongjing Li, Lulu Cheng []

Artificial intelligence-driven digital servitization: The importance of platform characteristics and firm-level factors
Minna Saunila, Tero Rantala, Juhani Ukko []

B2B digital platform capability and sustainable positioning: Do knowledge depth, knowledge breadth, and agility matter?
Adeel Khalid, Muhammad Usman, Huda Khan, Muhammad Waheed Akhtar []

Selling radical innovations
Bianca Schmitz, Julian Schmalstieg, Olaf Plötner, Andreas Eggert, Johannes Habel []

Past, present, and future of sales control systems: A multi-method bibliometric analysis
Dong Liu, Yi Zheng, Fred Miao, Guocai Wang []

Review Article

Charting the course for adaptive selling: A systematic review and meta-analysis
Nivin Vinoi, Amit Shankar, Priyavrat Sanyal []

Interaction and networking for adaptation in a complex and challenging environment. Edited by: Simone Guercini and Matilde Milanesi

When does interfirm adaptation pay off? A configurational assessment in the B2B context
Gábor Nagy, Matti Jaakkola, Nikolina Koporcic []

B2B Marketing for People, Planet and Profit: Theoretical advancement and empirical insights
Demetris Vrontis, Riad Shams, Masaaki Kotabe, V. Kumar []