UTD-FORMS 2026
Introduction
Frank M. Bass UT Dallas Frontiers of Research in Marketing Science, 27-28 Feb 2026; Deadline 1 Nov
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Conferences
Posted by: ELMAR Moderator
20th Annual Frank M. Bass UTD-FORMS Conference
The conference organizers invite submissions for the 20th Annual Frank M. Bass FORMS Conference, focusing on innovative quantitative marketing research. The conference begins with a reception on Feb 26, followed by presentations on Feb 27–28. The Management Science Best Paper in Marketing Award will be announced.
Please submit papers by Nov 1, 2025.
Details:
Co-chairs: David Godes (JHU), TI Tongil Kim (UTD)
Conference committee: Lan Luo (USC), Kanishka Misra (BC), Elie Ofek (Harvard), Pinar Yildirim (UPenn), Bobby Zhou (UMD)