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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing
—Qing Yao, Haipeng Allan Chen []

You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit
—Sebastian Sadowski, Enny Das []

Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being
—Sungeun Ange Kim, Sheau Fen Crystal Yap []

Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising
—Enav Friedmann, Eliran Solodoha, Sandra Maria Correia Loureiro, Lior Avieli []

Guidelines for Theory Selection: The IMPACT Framework
—Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Weng Marc Lim, Sigitas Urbonavicius []

Payment and Pleasure: Monetary and Social Ties in Shared Consumption Experiences
—Aimee E. Smith, Belinda Barton, Natalina Zlatevska []

Understanding Gen Z Consumers: A Typology of (Un)sustainable Purchases
—A. R. Shaheen Hosany, Krystyna Serdiuk []

Contagion of Inequality: How Perceiving Income Inequality Deters Animal Welfare Consumption
—Danny J. M. Kim, Sunyee Yoon, Jeffrey P. Boichuk []

First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers’ Brand Attitude
—Junyun Liao, Mengjun Liu, Shiyong Zheng, Raffaele Filieri, Xingyi Luo [Google Scholar]

Squeezed in Time: How Social Crowding Influences Self‐Control Decisions
—Yulin Tan, Tao Liu, Yijin He, Qingguo Ma []

The Interplay of Inflated Expectations, (Dis)Confirmation, and Emotional Spillover: Implications for Post‐Purchase Loyalty in Mystery Deals
—Florian Brodschelm, Sebastian Vetter, Verena Hüttl-Maack, Isabel-Sophie Lazarovici, Jan Hendrik Schumann []

Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services
—Rafael Wagner, Diego Costa Pinto, Diogo Hildebrand, Natália Araújo Pacheco, Gurpreet Dhillon, Marcia Maurer Herter []

Embarrassed to Observe: The Effects of Directive Language in Brand Conversation
—Andria Andriuzzi, Géraldine Michel []

When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth
—Jingyi Yang, Yuanyi Xu, Zhibin Lin []

Experiential Engagement: A Scale for Experiential Contexts
—Adria Mankute, T. Bettina Cornwell, Ravi Pappu, Jiao Zhang []

The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement
—Andrew Edelblum, Abby Frank, Justin Palmer []

Cryptocurrency Research: A Conceptual Model for Future Research
—Brett A. S. Martin, Polymeros Chrysochou, Carolyn A. Strong, Adam J. Mills []

The Rise of the Deinfluencers: Perceived Similarity and Anticipated Emotions in Advocating Mindful Consumption on Social Media
—Gina A. Tran, Khaled ���������lnasr, Youngok Sunny Song []

Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases
—Hanyu (Yuki) Chen, Xiao Su, Lili Wang, Xuan Zhang []

Defining and Delineating Mindful Gifting: A Review and Research Agenda
—Ines Branco-Illodo, Teresa Heath, Cele Otnes, Julian Givi []