J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 19(6)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
The impact of social media influencer information overload on purchase avoidance: the role of customer confusion and prior product knowledge
—Durgesh Agnihotri; Pallavi Chaturvedi; Vikas Tripathi []
Recommender systems impact on Platforms content and outcomes: the role of providers and algorithm designs
—Milad Mohammadi Darani; Sina Aghaie []
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective
—Junyun Liao; Yaohua Ye; Fengyan Li; Kai He []
Adaptive learning engine for driving marketing channel performance: a machine learning approach
—Adeolu Olukorede Dairo; Kriszti獺n Sz鑄cs []
Beyond the like button: ideal social self-congruitys role in shaping consumer behaviors on social media
—Jiang Zhu; Lan Jiang; Wenyu Dou ; Valerie Lynette Wang; Liying Zhou []
Online controversial events: leveraging consumer engagement with users positive buzz
—Xiaoling Li; Tingting Fan; Hongyu Yu; Pianpian Yang []
Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience
—Chin-Ching Yin []
The role of creative strategies in enhancing consumer interaction with new product video advertising
—Yixuan Niu; Baolong Ma; Yongge Niu []