J Mar
Introduction
Journal of Marketing, 89(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Editorial
From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic
—Cait Lamberton, Detelina Marinova, Shrihari Sridhar and Vanitha Swaminathan []
Special Section: New Paradigms for a New World: Marketing Scholarship in an Age of Disruption
Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
—Esther Uduehi, Julian K. Saint Clair and Rowena Crabbe []
Commentary on ‘Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers’
—Giana M. Eckhardt and Praveen K. Kopalle
How Socioeconomic Status Shapes Food Preferences and Perceptions
—Bernardo Andretti, Yan Vieites, Larissa Elmor and Eduardo B. Andrade []
Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors
—Zeynep Arsel, Maria Carolina Zanette and Carolina da Rocha Melo []
Holistic Selling: An Emerging Paradigm in B2B Markets
—Tim Kalwey, Manfred Krafft, Yeji Lim and Murali K. Mantrala []
Articles
Better Innovation for a Better World
—Darren W. Dahl, Charles H. Noble, Martin Schreier and Olivier Toubia []
New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
—Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer and Travis Tae Oh []