J Interactive Mar
Introduction
Journal of Interactive Marketing, 60(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
JNM Reports
Drunk Texts: Insights on Consumer Drinking Behavior from Online Reviews of Alcoholic Beverage Products
—Yiru Wang, Christina A. Kuchmaner and Xun Xu []
Social Media Advertising’s Role in Small Business Resilience Amid Lockdowns
—Shun-Yang Lee, Julian Runge, Daniel Yoo, Yakov Bart, Anett Gyurak and J.W. Schneider [Google Scholar]
Articles
Brand-to-Brand Engagement on Social Media: Typology and Implications
—Denitsa Dineva, Zoe Lee and Federico Mangiò []
Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions
—Seema Bhardwaj, Ritika Chopra, Naveen Donthu and Pooja Choudhary []
Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms
—Agostino Vollero, Domenico Sardanelli and Argyro Elisavet Manoli []
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
—Susan Myers, Sandipan Sen, Holly A. Syrdal, Parker J. Woodroof and Marla Royne Stafford []
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors
—Sara Lapresta-Romero, Larissa Becker, Blanca Hernández-Ortega, Harri Terho and José L. Franco []