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Introduction

Journal of Business & Industrial Marketing, 40(8)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


The vital role of agility in linking social media usage to operational resilience during supply chain disruptions
Ki-Hyun Um; Mingu Kang []

Breaking the bottlenecks: a fuzzy SWARA approach to AI-ML implementation barriers in B2B industrial operations and supply chain management
Archana Sharma; Chandra Prakash Garg; Vishal Kashav []

Role of generative AI-enabled customer relationship management solutions in achieving agility
Aman Kumar; Amit Shankar []

Unraveling the event-type effect of CSR-linked ( CSRL ) sponsorship: perceived competence and warmth as mediating mechanisms
Sungsook Ahn; Sangchul Park; Sanghoon Kim []

Capitalizing on B2B brand equity: a supply chain perspective
Miao Wang; Lin Wu ; Altricia Dawson; Yumeng Zhang; Lina Zhang []

Influence of rural Ghanaian farmers’ social behavior on adoption of agricultural technology
Faustin Apeletey Adokou; Dennis Yao Dzansi; Darlington Peter Onojaefe; Edmund Owusu Amoakoh []

How does a B2B trade show satisfy visitors’ needs? A literature review of visitor satisfaction: research approaches, themes and future research directions
Jing Wang ; Xiaolan Yin; Yi Wang; Zhangxiang Zhu; Jinhua He []

The effects of internal influencing factors on supply chain collaboration and performance of multimodal transport operators
Hee-Sung Bae []

Blogging for promotion: how social media posting shapes sales career trajectories
Richard Conde; Catalin Dinulescu; Victor Prybutok []

Harmonizing coopetition: market value implications of coopetitor configurations and strategic alignment in firms
Chiung-Yi Hwang []

Does salesperson’s karma orientation reduce counterproductive behaviors? Exploring the moderating impact of emotional labor and self-leadership
Ramendra Singh; Keerti Shukla []

Exploring the mediation role of innovation in the nexus between knowledge–sharing and firm performance
Philip Adu Sarfo; Jianhua Zhang; Gladys Wauk; George Nyantakyi ; Ophelia Amankwah … []