J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 40(8)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
The vital role of agility in linking social media usage to operational resilience during supply chain disruptions
—Ki-Hyun Um; Mingu Kang []
Breaking the bottlenecks: a fuzzy SWARA approach to AI-ML implementation barriers in B2B industrial operations and supply chain management
—Archana Sharma; Chandra Prakash Garg; Vishal Kashav []
Role of generative AI-enabled customer relationship management solutions in achieving agility
—Aman Kumar; Amit Shankar []
Unraveling the event-type effect of CSR-linked ( CSRL ) sponsorship: perceived competence and warmth as mediating mechanisms
—Sungsook Ahn; Sangchul Park; Sanghoon Kim []
Capitalizing on B2B brand equity: a supply chain perspective
—Miao Wang; Lin Wu ; Altricia Dawson; Yumeng Zhang; Lina Zhang []
Influence of rural Ghanaian farmers’ social behavior on adoption of agricultural technology
—Faustin Apeletey Adokou; Dennis Yao Dzansi; Darlington Peter Onojaefe; Edmund Owusu Amoakoh []
How does a B2B trade show satisfy visitors’ needs? A literature review of visitor satisfaction: research approaches, themes and future research directions
—Jing Wang ; Xiaolan Yin; Yi Wang; Zhangxiang Zhu; Jinhua He []
The effects of internal influencing factors on supply chain collaboration and performance of multimodal transport operators
—Hee-Sung Bae []
Blogging for promotion: how social media posting shapes sales career trajectories
—Richard Conde; Catalin Dinulescu; Victor Prybutok []
Harmonizing coopetition: market value implications of coopetitor configurations and strategic alignment in firms
—Chiung-Yi Hwang []
Does salesperson’s karma orientation reduce counterproductive behaviors? Exploring the moderating impact of emotional labor and self-leadership
—Ramendra Singh; Keerti Shukla []
Exploring the mediation role of innovation in the nexus between knowledge–sharing and firm performance
—Philip Adu Sarfo; Jianhua Zhang; Gladys Wauk; George Nyantakyi ; Ophelia Amankwah … []