Asia Mar J
Introduction
Asia Marketing Journal, 27(3)
POSTING TYPE: TOCs
Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience
—MinChung Kim and YongHee Kim []
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
—Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong []
Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs
—Hyunkyu Jang and Raj Raghunathan []
Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences
—Ohjin Kwon, Young Jee Han, and Hakkyun Kim []
The Effect of National Brand Failure on Micro-National Image and Attitudes Toward Other Brands: The Moderating Role of Ethnocentrism
—Lingge Jia and Seong Do Cho []
The Effect of Customer Perception of Service Failure and Recovery on Relationship Dissolution Behavior: Evidence in Airline Services
—JiHyo Moon, Sang-Lin Han, and Jong Won Lee []