Tensions and Stakeholders within Retail Media
Introduction
Webinar organized by the Journal of Retailing, 20 Oct 2025
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Events
Posted by: Els Breugelmans
Webinar: Tensions and Stakeholders within Retail Media organized by the Journal of Retailing.
Date: October 20, 3PM (Brussels time)
Speakers:
- Koen Pauwels
- Ladipo Fagbola
More information:
Registration:
Drawing from their recent paper in the Journal of Retailing, the presenters in this webinar will explore why retail media delivers powerful insights into the evolving nature of consumer-brand-retailer-regulator relationships. They will discuss the tensions, ambitions and limitations at each linked relationship. The presenters will also cover the strengths and limitations of retail media data, best practices for designing field studies that capture digital and physical touchpoints, and future research opportunities in this rapidly expanding domain. This webinar is particularly valuable for researchers and practitioners eager to bridge academic insights with real-world retail media trends and strategies.