Critical Incident Technique
Introduction
An instats seminar, 22-24 Oct 2025
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: ELMAR Moderator
Instats is excited to offer a 3-day seminar, , running livestreaming Oct 22–24 and led by professor Helen Spencer-Oatey from the University of Warwick. Designed for PhD students, faculty, and professional researchers in Psychology, Education, Applied Linguistics, Management, Communication, and related fields, this workshop provides an immersive journey into a qualitative methodology that uncovers the pivotal events shaping behaviours and outcomes. Across three days you will explore the historical foundations of CIT, learn to identify and capture critical incidents through interviews and observations, practice rigorous techniques for analysing qualitative data, address ethical considerations, and develop strategies for writing up impactful findings. With Professor Spencer-Oatey’s extensive expertise guiding interactive discussions, real-world case studies, and personalised feedback on your own research plans, you will finish the seminar ready to integrate CIT into projects that demand nuanced insight and academic rigour.
to secure your spot, and feel free to share this opportunity with colleagues and students who might benefit!