Varadarajan Award 2025
Introduction
The ÂÜÀòÉç¹ÙÍø’s Marketing Strategy SIG calls for nominations for its Varadarajan Award for Early Career Contributions; Deadline 3 Nov 2025
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards
Posted by: Sakshi Sanjay Babar
The Marketing Strategy Special Interest Group of the ÂÜÀòÉç¹ÙÍø invites nominations (including self-nominations) for the 2025 Varadarajan Award for early career contributions to marketing strategy research.
The award will be presented during the ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference in February 2026. The domain of marketing strategy research, broadly construed, includes all strategic marketing decisions, issues, problems, etc., at all levels in both for-profit and not-for-profit organizations.
The award recognizes the contributions of a marketing faculty member who has completed ten or fewer years by July 31, 2025, i.e., graduated on or after July 31, 2015. The award recipient will be selected by a committee comprised of leading research scholars in marketing strategy. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research productivity, and research leadership.
Previous winners of the award include: Peter Golder, Sundar Bharadwaj, Kay Lemon, Rajesh Chandy, Aric Rindfleisch, Rajdeep Grewal, Stefan Stremersch, Koen Pauwels, Werner Reinartz, Raji Srinivasan, Natalie Mizik, Rob Palmatier, Debanjan Mitra, Shrihari Sridhar, Eric (Er) Fang, Kapil Tuli, J. Andrew Petersen, Denish Shah, Andrew Stephen, Anindita Chakravarty, Frank Germann, Alok Saboo, Abhishek Borah, and Vamsi Kanuri.
Letters of nomination along with an updated resume should be uploaded by Nov 03, 2025, in a single PDF file . If you are issues accessing the Dropbox folder, email the nomination to the address mentioned below:
Mahima Hada and Anindita Chakravarty (Co-Chairs, Marketing Strategy SIG)
Emails: mahima.hada@baruch.cuny.edu ; achakra@uga.edu
Kelly Hewett (Treasurer)
Sakshi Babar (Communications Director)
Marketing Strategy SIG membership is free for all ÂÜÀòÉç¹ÙÍø members. To add Marketing Strategy SIG to your membership profile, fill out this form to send your SIG selection to the ÂÜÀòÉç¹ÙÍø Customer Support team, and they will be able to add the SIG designation to your membership.