The Art of Scale Development
Introduction
Webinar organized by the Journal of Retailing, 30 Oct 2025
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: ELMAR Moderator
Webinar: The art of scale development: Expert tips for beginners organized by the Journal of Retailing.
Date: October 30, 9AM (Brussels time)
Speakers:
- Syed Rahman
- Martin Wetzels
More information:
Registration:
Drawing from the experience of scales recently published in the Journal of Retailing, this webinar introduces the art of scale development and shares expert tips for beginners. Whether you are a seasoned scholar considering a scale development project for the first time or a research student keen to learn, this session will cover the essentials. You will gain practical tips, learn how to avoid common pitfalls, and build clarity on approaching the process with confidence. Scale development requires both rigor and creativity, and getting it right can significantly enhance the impact of your research beyond scale development projects. Join us to access actionable tips and take the first step toward developing reliable and publishable scales.