Mahajan Award 2025
Introduction
The ÂÜÀòÉç¹ÙÍø’s Marketing Strategy SIG calls for nominations for its Mahajan Award for Lifetime Contributions to Marketing Strategy Research; Deadline 3 Nov 2025
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards
Posted by: Sakshi Sanjay Babar
The Marketing Strategy Special Interest Group of the ÂÜÀòÉç¹ÙÍø invites nominations (including self-nominations) for the 2025 Mahajan Award for lifetime contributions to the field of marketing strategy research.
The award will be presented during the ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference in February 2026. The domain of marketing strategy research, broadly construed, includes all strategic marketing decisions, issues, problems, etc., at all levels in both for-profit and not-for-profit organizations.
The award recipient will be selected by a committee comprised of leading research scholars in marketing strategy, including some past winners of the award. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership.
Previous winners of the award include: David Aaker, George Day, David Montgomery, Rajan Varadarajan, Raj Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, Roland T. Rust, Stanley F. Slater, Venkatesh Shankar, Dominique Hanssens, Leigh McAlister, Bernard Jaworski, Rajdeep Grewal, Marnik Dekimpe, Rajesh K. Chandy, Robert W. Palmatier, Vikas Mittal, Nirmalya Kumar, Jan Heide, Werner Reinartz and Lisa Scheer.
Letters of nomination along with an updated resume should be uploaded by Nov 03, 2025, in a single PDF file . If you have issues accessing the Dropbox folder, email the nomination to the addresses mentioned below:
Carryover Policy: It is now policy to evaluate a nominee up to two times—the year initially nominated and, if applicable, the subsequent year. Thus, individuals nominated but not selected for 2024 will automatically be considered in 2025. If an individual’s last nomination was in 2023, they do need to submit for 2025 to be considered.
Mahima Hada and Anindita Chakravarty (Co-Chairs, Marketing Strategy SIG)
Emails: mahima.hada@baruch.cuny.edu ; achakra@uga.edu
Kelly Hewett (Treasurer)
Sakshi Babar (Communications Director)
Marketing Strategy SIG membership is free for all ÂÜÀòÉç¹ÙÍø members. To add Marketing Strategy SIG to your membership profile, fill out this form to send your SIG selection to the ÂÜÀòÉç¹ÙÍø Customer Support team, and they will be able to add the SIG designation to your membership.