Services Mar Quart
Introduction
Services Marketing Quarterly, 46(3/4)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Self-Promotion by Non-Human Service Agents: An Examination of the Impact on Customer Satisfaction |
—Magnus Söderlund & Maria MÃ¥rtensson [] []
Empowering Service Employees in the Uncertain Era: Adaptive Mechanisms for Service Ambidexterity and Performance
—Thu-Hang Hoang & Quynh-Hoa Le [] []
Social Media Influencers: The Effects of Information Richness and Follower Size on Purchase Intention
—Tyishia Goldsberry, Elvis Ndembe, Zhan Furner, Robert Zinko & Louis Ngamassi [] []
Service Recovery for Deaf and Hard of Hearing Customers: A Transformative Service Research Perspective
—Emi Moriuchi, Linda D. Hollebeek & Valdimar Sigurdsson [] []
Buyer-Seller Fit in the Beauty Service Industry: The Role of Gender and Relational Factors
—So-Won Kim, Sang-Soo Kim & Bum-Seok Kim [] []
Book Review
The Marketing of Service-Dominant Logic. A Rhetorical Approach. Miles, C. (2023). Palgrave-Macmillan.
—Dora Agapito []