Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 23(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio
—Ali Goli, Jason Huang, David Reiley, Nickolai M. Riabov []
The customer journey as a source of information
—Nicolas Padilla, Eva Ascarza, Oded Netzer []
How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data
—Shirsho Biswas, Pradeep Chintagunta, Sanjay Dhar []
The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike
—Marco J. W. Kotschedoff, Liliana Kowalczyk, Els Breugelmans []