Mar Sci
Introduction
Marketing Science, 44(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
—Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, and Catherine Tucker []
Mass Shootings and Their Impact on Retail
—Khai Chiong, Seung Mok (Simon) Kim, and TI Tongil Kim []
LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments
—Zikun Ye, Hema Yoganarasimhan, and Yufeng Zheng []
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
—Reza Roshangarzadeh, TI Tongil Kim, and Shervin Shahrokhi Tehrani []
Sustainable Consumption: A Strategic Analysis
—Wilfred Amaldoss and Siddharth Prusty []
The Value of Professional Ties in B2B Markets
—Navid Mojir and Sriya Anbil []
Optimizing Scalable Targeted Marketing Policies with Constraints
—Haihao Lu, Duncan Simester, and Yuting Zhu []
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
—Jonne Y. Guyt, Arjen van Lin, and Kristopher O. Keller []
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
—Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, and Yubo Chen []
Reputation for Privacy
—Yunfei (Jesse) Yao []
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure
—Cheng Chou and Tim Derdenger []
Search Fatigue, Choice Deferral, and Closure
—Z. Eddie Ning, J. Miguel Villas-Boas, and Yunfei (Jesse) Yao []