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J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 17(1/2)


POSTING TYPE: TOCs


Guest editorial: Marketing and retailing clothing and fashion – the long view
Alison Toplis [] []

‘Get rid of fashion’: The Salvation Army’s marketing and retailing of clothing in the nineteenth and twentieth centuries
Flore Janssen; Ruth Cooper Macdonald [] [Google Scholar]

Marketing and consuming Beijing Opera (Jingju) costumes in pre-1949 China: a special stage costume with multilevel meanings
Tony Yan [] []

MISS KIN in the world of fashion: 1902–1939
Tomas Jelinek [] []

Styling the suburbs: Irene Sherman’s dress shops and fashion networks in the twentieth century
Liz Tregenza [] []

‘The coat of the age’: the Kul-e-Tuk brand parka, Inuit cultural appropriation and the commercialization of settler Canadian identity
Alexis Walker [] [Google Scholar]