J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 29(7)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Decoding the brand equity pathway to fast fashion repurchase intentions in emerging markets: the power of social media marketing activities
—Yan Li; Mohammad Enamul Hoque; Abdullah Al Mamun; Qing Yang; Wan Mohd Hirwani Wan Hussain []
Determinants of luxury fashion purchase behavior: an integration of theory of planned behavior and generational cohort theory
—Dudi Amarullah; Muhsin N. Bailusy; Abdullah W. Jabid; Faradisa Bachmid; Jeri Cahyadi Saputra []
Schema congruity in sustainable fashion influencers’ promotion of secondhand fashion
—Samuel Babu Sekar []
Understanding gen Z’s fast fashion consumption: the role of gender identity and consumer values
—Burcu KantarcıoÄŸlu; Umut Kubat Dokumacı []
Does spirituality influence purchase intention of consumers toward fashion products?
—Teena Agarwal; Navneet Gera; Swati Rohatgi []
Towards enterprise resource planning (ERP) success: effects of culture on decision-making in the fashion industry
—Maria Moreira Correia; Goncalo Baptista []
Mapping the digital transformation in the fashion industry: the past, present and future
—Sujun Liu; Chuanlan Liu []
Explore the meanings beyond motives behind second-hand clothing consumption practice: from the theory of practice perspective
—Xiaoye Fu; Panayiota J. Alevizou; Ranis Cheng; Ke Ma []