J Con Mar
Introduction
Journal of Consumer Marketing, 42(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
The impact of livestreaming e-commerce on consumer purchase intention in China
—Herbert Sima; Sihong Wu; Zheng Joseph Yan; Na Luo ; Yanlin Chen [] []
Omnichannel usage influence on webrooming-showrooming: the moderating influence of consumer segment and product price
—Neeru Sharma ; Johra Kayeser Fatima [] []
Genomarketing: the potential for hyper-personalization through consumer DNA
—Michael Chrissos Anestis ; Jonas Nilsson [] []
Consumers through the lens of financial scarcity-review and future research agenda
—Arnab Akash Saikia ; Zillur Rahman [] []
Predicting self-transcendental and self-serving consumption through spirituality, self-concept clarity and consumer values
—Swagata Chakraborty ; Veena Chattaraman [] []
Beyond play: cultivating consumer loyalty through compelling flow experiences in video gaming
—Mohammad Mahfuzur Rahman ; Jamie Carlson; William Powell; Jiehua Chen [] []
You said they were trustworthy: when elite status on sharing platforms backfires
—Laura Schrier Rifkin; Canan Corus; Aleksandra Kovacheva; Colleen P. Kirk [] []
Consumer savings: a bibliometric analysis-based literature review
—Subhashini Santhanam; Bharadhwaj Sivakumaran ; Md Asadul Haque [] []
Reducing impulse buying: a review and research agenda
—Bharadhwaj Sivakumaran ; Bilwa Deshpande; Debasis Pradhan; Teidorlang Lyngdoh [] []
Exploring extant consumer research on narcissism: a topic modelling approach
—Manit Mishra; Snigdha Mohapatra [] []