J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 53(5)
POSTING TYPE: TOCs
Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance
—Thomas F. Schreiner, Timo Mandler, Harald J. van Heerde, Carolin Haiduk []
Breaking bad news: How frontline employees cope with bad news disclosure to customers
—C矇cile Delcourt, Dwayne D. Gremler, Dominique A. Greer []
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance
—Soo Hyung Ralph Park, David A. Griffith []
When previous relationships limit the new: The interplay between product anthropomorphism and used products
—Hyokjin Kwak, Marina Puzakova, Ann L. McGill, Junhee Kim []
Inside sales structures and firm performance
—Molly Ahearne, Mohsen Pourmasoudi, Johannes Habel []
Retailer marketing mix response when launching a direct channel: Not all retailers are alike
—Michiel Van Crombrugge, Els Breugelmans, Kathleen Cleeren, Scott A. Neslin []
Stay or leave? How corporate responses to economic sanctions shape consumer reactions
—Xiang Fang, Zhiyong Yang, Kevin Kam Fung So, Yingying Shao, Zhuofan Zhang, Grace Fang Yu-Buck []
Engagement in platform markets: A (video) game changer?
—Michiel Van Crombrugge, Stefan Stremersch []
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding
—Lena Steinhoff, Jisu J. Kim, Vamsi K. Kanuri, Robert W. Palmatier []
Utilizing managerial beliefs for set identification of price elasticities of demand
—Rouven E. Haschka, Helmut Herwartz []
Trying not to spend
—Mary C. Gilly, Mary Finley Celsi, Stephanie Dellande, Hope Jensen Schau, Russel Nelson, Chin-May Aradhye []