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Intl Con Mar

Introduction

Journal of International Consumer Marketing, 37(5)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Spirituality, Religiosity and Their Relative Impacts on Quality of Life
Abhijit Roy [] []

Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing
Shashi Yadav, Kanishk Koushik & Nawal Kishor [] []

Foreign Market Expansion Commitment and SMEs Financial Performance
Mehdi Akhgari, Edward R. Bruning, Hamed Aghakhani & Vahideh Baradaran-Rafiee [] []

Food Carbon Labels and Purchase Decisions of Youth in the Americas: The Role of Cultural Values
Sebastian Roa-Goyes & Gary J. Pickering [] []

Local Brands. Impact of Consumer Responsibility for Sustainable Consumption and Ethnocentrism as a Moderating Factor
Giuseppe Lamberti, Joan Llonch Andreu, Pilar Lopez Belbeze & Josep Rialp Criado [] []

How US and Canadian Consumers Shape Bilateral Trade: A Focus on Reexports and Domestic Exports
Serdar Ongan, Huseyin Karamelikli, Ismet Gocer & Gabriel Picone [] []

From Confusion to Trust: How Cognitive Factors Shape Green Consumption in Different Market Contexts
Renee B. Kim, Takeshi Matsui & Wataru Uehara [] []