Euro J Mar
Introduction
European Journal of Marketing, 59(7)
POSTING TYPE: TOCs
Powerplay revisited – outlining the future of sport marketing research
—Daniel Ladik; Thilo Kunkel; Keshav Gupta; Danielle McArdle []
Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust
—Ke Ma; Xiaojie Duan; Wengang Liu; Mingfu Zheng []
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation
—Rushana Khusainova ; Ad de Jong; Kasper Merling Arendt; Nick Lee; Greg W. Marshall … []
Selling firm credibility and buying firm engagement
—Abhishek Dwivedi; Civilai Leckie; Lester W. Johnson []
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate
—Sunil Sahadev; Ramendra Singh ; Rajeev Kumra []
Symbolic power among preteens: consumption competences and social media influence
—Adriana Schneider Dallolio ; Maria Carolina Zanette; Eliane Pereira Zamith Brito []
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform
—Qiang Xu; Yilong Liang []
Social capital creation through frontline employees’ social media use and its effects on performance
—Jingqi Qiu; Chris Storey; Achilleas Boukis []
The guilt-relief pill: the effect of a sustainability claim for luxury brands
—Shubin Yu; Nabanita Talukdar []
The moderating role of maximizing decision-making style on consumer response to price discounts
—Mengmeng Liu; Maureen Morrin []
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues
—Paolo Antonetti; Carmen Valor; Danae Manika; Liyuan Wei []