ISBM 2026
Introduction
Institute for the Study of Business Markets Biennial Conference, Atlanta, 22-25 Jun 2026; Deadline 15 Jan
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Calls: Conferences
Posted by: Lori Nicolini
B2B Academic Conference – Call for Paper and Special Session Submissions
The Institute for the Study of Business Markets will be holding its 2026 biennial Doctoral Camp & Academic Conference in Atlanta, GA on June 22 – 25, 2026. The venue will be Emory University, Goizueta Business School, Atlanta, GA.
Given the great feedback we received from the 2024 conference, we have decided to once again hold the Academic Conference jointly with the ISBM Corporate Members Meeting. While we are still finalizing all the event logistics, we expect to host pre-camp/conference events on Monday, June 22, the PhD Camp on Tuesday, June 23, and the Academic Conference & Corporate Members Meeting on Wednesday and Thursday, June 24 & 25, 2026.
The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities, generate new research approaches and ideas, and provide a forum for interaction amongst the world’s leading B2B researchers.
We are interested in papers and special sessions with a focus on important and emerging topics related to B2B Marketing, and our most recent key priority domains (organized around, Marketing Analytics, AI, Digitized Exchange, Climate Change, Value Creation, and Growth), see the whitepaper for the . We also welcome submissions on other B2B marketing topics not explicitly covered here.
Since ISBM will be holding its jointly with us, there will be lots of opportunities to connect and engage with marketing executives from our ISBM Member firms. Special consideration will be given to sessions and papers which have a significant connection to B2B practice.
For any additional questions, please reach out to our conference organizers for more details.
- Conference Administrator: Lori Nicolini (LNicolini@psu.edu)
- Conference Chairs: Andrew Petersen (jap57@psu.edu), Stefan Wuyts (suw282@psu.edu), and Sandy Jap (sjap@emory.edu)