Marketing Strategy Consortium
Introduction
The ÂÜÀòÉç¹ÙÍø's Marketing Strategy SIG Consortium, Georgia State University, 14-16 May 2026
INTEREST CATEGORY: MARKETING STRATEGY, DOCTORAL STUDENTS
POSTING TYPE: Events
Posted by: Mahima Hada
The of the ÂÜÀòÉç¹ÙÍø is pleased to announce that the 2026 Marketing Strategy Consortium will be hosted by the from 15-16th May 2026 (reception on 14th May).
This invitation-only consortium aims to serve as a developmental platform for training and mentoring aspiring scholars while elevating the stature of marketing strategy within academic research and its societal impact. Its core goals include facilitating knowledge exchange through discussions on emerging marketing trends, enhancing research skills for more innovative and impactful contributions, supporting the growth of students and junior faculty through constructive feedback, and strengthening the sense of community and identity within the marketing strategy field.
Previous hosts include University of South Carolina (2025), University of Cologne (2024), University of Georgia (2023), Texas A&M University (2022).
Details about the agenda, registration, and accommodations will be shared in the coming months. We look forward to welcoming you to Atlanta in May 2026!
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Anindita Chakravarty and Mahima Hada (SIG Co-Chairs)
Sakshi Babar (Communications Director)
Kelly Hewett (Treasurer)
Marketing Strategy SIG membership is free for all ÂÜÀòÉç¹ÙÍø members. To add Marketing Strategy SIG to your membership profile, fill out this form to send your SIG selection to the ÂÜÀòÉç¹ÙÍø Customer Support team, and they will be able to add the SIG designation to your membership.