JMR Updates – September 2025
Introduction
Brands speaking slang, the challenge of identification
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – September 2025
Brands Speaking Slang on Episode 21 of “How I Wrote Thisâ€
You might talk slang with your friends, but what happens when brands try using slang? In , JMR Co-Editor talks with and about their new article, , coauthored with and . Hear how Alice decided to give the idea a chance even though she was uncertain at first, and how Bryce has already learned the importance of perseverance in our latest podcast release: .
Listen on , , or wherever you get your podcasts.
Guidance on Identification-Related Challenges
When working with nonexperimental data, it can be difficult to address identification challenges. We’re pleased to share a new curation, , combining three frequently consulted issues of on this topic:
- : In this issue, , and provide an overview of design choices in quasi-experimental settings and discuss the fit of various methods, including difference-in-differences, synthetic control, and matching, to data with different characteristics.
- : In this issue, and outline an approach for critically assessing whether an IV approach is appropriate for ruling out endogeneity, given a specific research question and data.
- : In this issue, and review recent research on copula correction methods, including underlying assumptions and key strengths of these methods.
Feel free to share this curation, , with your students and colleagues.