Effects of XR
Introduction
A research team is looking for unpublished work on the effect of VR, AR or 3D on consumer response in online retail
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Dialog
Posted by: ELMAR Moderator
Dear colleagues,
We are a research team conducting a meta-analysis on the effects of extended reality (XR) technologies (VR, AR, 3D) on consumer responses (attitudes, intentions, actual behavior) in online retailing.
We are looking for unpublished or in-progress studies (e.g., working papers, dissertations, conference papers) that compare any form of XR product presentation with a control (e.g., static images, video, text) and report outcomes such as product/brand attitudes, intentions (e.g., purchase or WOM), or actual behavior (e.g., choice, sales). We also welcome correlational data on these effects.
If you have relevant data, we would greatly appreciate it if you could share details on your study with us, especially statistics including means, standard deviations, sample sizes, correlations, or other effect sizes (e.g., Cohen’s d).
Please email us at solacetracking@gmail.com (the project is currently under peer review and therefore we wish to remain anonymous).
Thank you very much for your support!