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To provide an introductory orientation by sharing content and methods with educators on the unique bottom-up approach to teaching Business for Good. The course covers a structured semester-long project focused on grand challenges and specifically understanding and designing a solution and a business plan for subsistence marketplaces while meeting the triple bottom line.

We have developed and delivered this course to thousands of students while overseeing hundreds of semester-long group projects. The broader bottom-up approach evolved through the subsistence marketplaces stream, pioneered at the University of Illinois, Urbana-Champaign, and extended to Loyola Marymount University, Los Angeles. Educational experiences through this stream have reached almost a thousand students annually for the last 15 years, and educational content is used by educators around the world. Sample content can be accessed .

Why should I participate?

To learn about our unique bottom-up approach to teaching Business for Good, encompassing a semester-long project.

To learn about and get access to:

• cutting-edge bottom-up educational content developed in subsistence marketplaces, such as 360 videos, poverty simulations, day-in-the-life videos, image-based immersion exercises, etc.
• slide decks and all related course content
• structured project deliverables
• playable videos

To stimulate your thinking to create a learning assignment or experience, a module, a part of a course, or an entire course.

To learn about service-learning experiences through marketplace literacy.

To accomplish any or all of the above.

Who can apply and how? Is there a fee? What can we expect as a follow-up?

The workshop is free, but registration is required by clicking .

All follow-up workshops will also be free. Depending on interest, we intend to follow up with a longer workshop that helps participants as they use the material. We will also develop forums to provide small group or individual support for those who wish to experiment with and/or adopt any part of our approach.

Our role is to be a resource for you as it relates to our content and methods.

Since its origin, subsistence marketplace research has accumulated a substantial body of knowledge paralleling other approaches to poverty, such as the capabilities approach and base-of-the-pyramid research, providing unique and complementary insights. The term “subsistence marketplaces” was deliberately coined to reflect the need to study these marketplaces across resource and literacy barriers in their own right, beyond being new markets for companies. Unique to this stream of work is its bottom-up approach, which is reflected in the research, education, and practice that has taken shape. The symbiotic academic-social enterprise was pioneered at the University of Illinois, Urbana-Champaign and extended to Loyola Marymount University with the parallel social enterprise titled the Marketplace Literacy Project. More information on the Subsistence Marketplaces Initiative can be found at .

Background on the D.K. Kim Foundation Business for Good Program

�ճ����, housed within the Institute for Business Ethics and Sustainability at LMU College of Business Administration, opens individuals’ minds to new ways of thinking about business, informed by our Jesuit and Marymount values and decades of pioneering research. The program aligns with the CBA mission “to advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community.”

The Business for Good program focuses on subsistence marketplaces and designs business solutions for low-income communities around the globe. Rather than using a top-down approach, our program uses a unique bottom-up approach that intentionally centers on the individuals or communities at the micro-level. This approach is particularly valuable as we seek to understand contexts of poverty and how to directly engage those individuals at every stage of the business solution process.

The Business for Good program was established with a significant gift from the D.K. Kim Foundation to design and disseminate Business for Good learning experiences, thereby deepening the educational experience and increasing the program’s impact on communities around the globe.

Program Objectives:

The D.K. Kim Foundation Business for Good Program is distinct and builds on our experience with three objectives:

1. Expand Business for Good learning experiences to LMU students, faculty, staff, and other stakeholders.
2. Share our Business for Good approach with educators across the globe to impact education in developing and emerging economies.
3. Create global virtual platforms for youth and communities on Business for Good and marketplace literacy.