J Intl Bus Studies
Introduction
Journal of International Business Studies, 56(8)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
Local roots, global reach? A framework for managing place-based identity in new cultural industries
—Stephanie Wang, Marjorie A. Lyles, Allan Bird, Joseph Lampel []
The liability of gender? Constraints and enablers of foreign market entry for female artists
—JungYun Han, Henrich R. Greve, Andrew Shipilov []
A social influence view of the internationalization of cultural products
—Xinli Huang, Di Fan, Christine Soo []
The internationalization of digital cultural content creators on global social media: navigating virtual outsidership in a borderless space
—Rui Yang, Noman Shaheer, Yonggui Wang, Zhuyi Angelina Li []
Foreignness as a double-edged sword for internationalizing cultural goods: deep learning–based semiotic analysis of Hollywood movies in China
—Qian Cecilia Gu, Yanqing Wang, Jiamin Zhang []
User language and cultural product innovation: insights from the global mobile gaming industry
—Pengxiang Zhang, Jingtao Yi, Chao Niu, Eric Yanfei Zhao, Sali Li []
Worldwide spread of the Weinstein scandal and the #MeToo movement: cross-country diffusion of reputation loss in the film industry
—Fiona Kun Yao, Mingrui Xu, Jiayue Ao []