Intl J Adv
Introduction
International Journal of Advertising, 445(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
New Developments in Digital Promotion
Editorial
Introduction to the special issue on new developments in digital promotion
—Lamberto Zollo, Riccardo Rialti, Kacy Kim & Sukki Yoon [] []
Virtual reality luxury fashion show: how imaginary space influences brand word of mouth
—Minjung Cho, Eunju Ko & Hyojo Jung [] []
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions
—Olga Nechaeva, Costanza Dasmi, Valentina Mazzoli, Virgina Vannucci & Raffaele Donvito [] []
#Gifted: the impact of influencer gifting strategy in influencer marketing
—Ruoding Wang, Eunsoo Kim & Xinlong Li [] []
Unveiling the persuasion knowledge mechanism in YouTube affiliate marketing: channel-product congruence moderates disclosure-credibility spillover effects
—Jiyoon (Karen) Han, Chan Yun Yoo & Yoon Hi Sung [] []
A computational approach to cryptocurrency marketing on social media
—Tae Hyun Baek & Kwan Yi [] []
AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy induction
—Yuhosua Ryoo, Victoria Halfacre, Eunjin (Anna) Kim & Hye Jin Yoon [] []
Regular section
The challenge to be different in influencer marketing: why and when negative meanings of influencers transfer to brands |
—Sonja Kunz, Arnd Florack, Ifigeneia Leri, Andrea Schmied & Hans Alves [] []
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
—Melis Ceylan & Ceren Hayran [] []