AMTP 2026
Introduction
Association of Marketing Theory & Practice, Myrtle Beach, SC, 29 Mar-1 Apr 2026; Deadline 22 Oct
POSTING TYPE: Revisits
Posted by: Tulay Girard
The 34thÌýAnnual Meeting of theÌýAssociation of Marketing Theory & Practice (AMTP) conferenceÌýwill be held fromÌýMarch 29 to April 1, 2026, at theÌýEmbassy Suites – Ocean Front, Myrtle Beach, SC.
°Õ³ó±ðÌýdeadline for submissions for papers, panel proposals, and student papers isÌýOctober 22,Ìý2025.ÌýPlease visitÌýfor Call-for-Papers, submissions, and more information about the conference.
Come to Myrtle Beach and enjoy the camaraderie of fellow marketers, the luxury hotel facilities, spectacular beach, and/or play golf.
We are currently inviting high-quality, original manuscript submissions for theÌýJournal of Applied Marketing Theory (JAMT).ÌýPlease visitÌýJAMT’s websiteÌýat:
to access the back issues, and submit your paper. The open-access and no-chargeÌýJournal of Applied Marketing Theory (JAMT)Ìý(ISSN: 2151-3236) is affiliated with AMTP and publishes two issues a year.ÌýJAMT is indexed in Cabell’s Journalytics, Sherpa Romeo, CrossRef, DOAJ, and Google Scholar, and listed in WorldCAT and CLOCKSS.
Please pass this invitation on to your colleagues and encourage them to join AMTP. If you have any questions regarding the conference or the journal, please email Tulay Girard atÌýtug1@psu.edu.