J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 33(4)
POSTING TYPE: TOCs
Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness
—Rita de Cássia de Faria Pereira, Carlos Eduardo Paro, Carlo G. Porto-Bellini, Ricardo Boeing, Janaina de Moura Engracia Giraldi & Jorge Henrique Caldeira de Oliveira [] []
Customer relationship management in healthcare: strategies for adoption in a public health system
—Vijay Kumar Sharma, Vinay Sharma & Dinesh Kumar [] []
A theory of innovation diffusion: a simulation study
—Chiquan Guo, Sudipto Sarkar, Sergio Garcia & Russell Adams [] []
Determinants of intention to use ChatGPT for obtaining shopping information
—Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Morteza Ghobakhloo, Behzad Foroughi, Elaheh Yadegaridehkordi & Nagaletchimee Annamalai [] []
A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices
—Matt C. Howard & Rachel O’Sullivan [] []
The phenomenon of brand hate: a systematic literature review
—Muhammad Taqi, Richard P. Bagozzi, TuÄŸba TuÄŸrul & Attila Yaprak [] []
Examining the impact of absorptive capacity and organizational learning on international strategic performance: can the two go together?
—Gavriel Dahan & Aviv Shoham [] []
Creative consumers and experiential benefits and outcomes of upcycling end-of-life products
—Catherine A. Roster [] []
Small = authentic: the effect of geographic brand name size on perceived product authenticity
—Jiuqi Chen, Ling Wang, Shuo Pang, Yueyan Zhang & Yushi Jiang [] []
Consumer reactions to direct-to-consumer advertising: the model of goal-directed behavior, moral identity, and self-discrepancy regulation
—Ekta Sharma, Richard P. Bagozzi & Reem Refai A. Mahmoud [] []