J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 35(1)
INTEREST CATEGORY: MARKETING FOR HIGHER ED
POSTING TYPE: TOCs
Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities |
—Kuldeep Singh Banwait & Charles Hancock [] []
Systemic shock, cultural differences, and customer satisfaction: lessons from student perceptions in shift to non-classroom education during initial phases of pandemic
—F. Robert Buchanan, Saju Jose & Nilesh Khare [] []
What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools
—Nadine Walter, Omid Asgari & Thomas Cleff [] []
Role of internal marketing in Australian higher education sector: age, gender and job level as moderators
—Sidrah Asif, Johra Kayeser Fatima & Raechel Johns [] []
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions
—Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja [] []
Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment
—Vik Naidoo, Rajat Roy, Fazlul K. Rabbanee & Terry Wu [] []