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POSTING TYPE: TOCs

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AI transformation and AI adoption intention in B2B environment
—Dong Hwan Park, Qi Jiang, Eunju Ko, Sang Chul Son & Kyung Hoon Kim [] []

Corporate social responsibility and the socially conscious Vietnamese Gen Z consumer: Prioritizing philanthropy over profits
—The Anh Phan & Thi Thanh Thuy Nguyen [] []

Perceived product attributes towards actual usage of smart jewellery: Extending the UTAUT theory with EFA consumer needs model
—H. A. Dimuthu Maduranga Arachchi & G. D. Samarasinghe [] []

Fashion AI across the value chain: A comprehensive literature review and future agenda
—Neulonbit Oh, Eunju Ko & Minjung Cho [] []

The effect of creative packaging on customers’ purchase intention mediated by customers’ personality traits
—Mohammadjavad Shabankareh, Mohammad Akbarnia, Jahangir Hamzavi, Ali Sarhadi & Ghorban Nahanipour [] []

Brands and retailers as your friends: The impacts of social exclusion, crowding perception, and design density on conspicuous consumption
—Arian Matin, Sopiko Kululashvili, Nia Todua & Tornike Khoshtaria [] []

Impact of personalized marketing communication on brand attitude is mediated by usefulness: Empirical investigation of surrogate shoppers
—Sonia Arora & Anupam Bawa [] []

Sustainable luxury marketing: A systematic review and agenda for future research
—Christine Ye [] []

What is digital advertising literacy? Its components and relationship with advertising effectiveness and personal factors
—Jeong Ah Yoo & Chang-Hoan Cho [] []

Long live the king and luxury shopping! The change of monarch and luxury consumption
—Sona Klucarova [] []