J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 16(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Avoidance of AI-empowered digital service assistants in fashion shopping: The negative side of personalized recommendation of chatbots
—Namhee Yoon, Dooyoung Choi & Ha Kyung Lee [] []
Angry or happy? The role of active engagement in transforming emotions into usage in live commerce |
—Songyuan Wu & Miao Miao [] []
Brand-sponsored Instagram posts increasing message credibility and positive consumer responses
—Kiseol Yang, Lindsey Tanoff & HaeJung Maria Kim [] []
Exploring the dynamics of livestream shopping: The role of IT affordances, co-experience, and Wanghong responsiveness in shaping consumer purchase intentions
—Yu Sun, Ha Kyung Lee & So Jung Yun [] []
Financial well-being, voluntary simplicity, and ethical fashion consumption
—Elif Güner, Merve Yanar Gürce & Petek Tosun [] []
The disconnect in sustainable fashion marketing: Retailers’ perceptions of consumer drivers and their marketing tactics |
—Annuska Toebast-Wensink, Tijs Timmerman, Marko P. Hekkert & Karlijn L. van den Broek [] []
Luxury fashion brand extension: A qualitative exploration of new experiences and social media sharing motivation
—Sanghee Kim, Hyo Jung (Julie) Chang & Leslie Cuevas [] []