J Con Res
Introduction
Journal of Consumer Research, 52(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
—Michelle E Daniels and others []
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective
—Roman Pavlyuchenko and Delphine Dion []
Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting
—C Clark Cao and others []
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings
—Wooyong Jo and others []
Collective Layoffs and Offshoring: A Social Contract Account
—Armin Granulo and others []
Consumption Solidarity: Healing Cultural Trauma Following Marketplace Violence
—Amy Greiner Fehl and others []
Market Sensemaking for Consumers’ Collective Political Agency
—Marlon Dalmoro and Lisa Peñaloza []
Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association
—Brandon J Reich and Sara Hanson []
Means-Goal Conflict and Novel Brand Choice
—Jessica Gamlin and Danielle J Brick []