���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

Dull and Deadly: The Influence of Black‐and‐White vs. Color End‐Of‐Life Ads on Death Anxiety
—Seth Ketron, Xiaojing Sheng, Yuri Martirosyan []

Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions
—Chaohua Huang, Fan Yu, Haijun Wang, Jingya Xu []

Multiple Mediating Mechanisms of Perceived Stress on Variety‐Seeking Behavior in Consumption: The Moderating Role of Secure Attachment
—Jing Xia, Wei Wu, Yan Wang []

Consumer Emotions and Personality Traits in Augmented Reality
—Pei-Shan Soon, Weng Marc Lim []

The Effect of Celebrity Co‐Streamer Type on Consumer Behaviors in Live‐Streaming
—Xiaoli Tang, Zefeng Hao, Xiaolin Li []

Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level
—Artur Modliński, Rebecca K. Trump []

Enhancing Brand Equity Through Sublime Experience: The Mediating Role of Consumers’ Branded Content Engagement
—Muhammad Waqas, Nauman Wajid, Muhammad Ali Khan, Linda D. Hollebeek, Sigitas Urbonavicius [Google Scholar]

The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data
—Nicolas Hamelin, Lars-Erik Casper Ferm, Zsuzsa Reka Huszar, Park Thaichon, Sara Quach []

Chatbots Using Positive Emojis Are Good? Exploring the Impact of Chatbots’ Use of Positive Emojis on Customer Responses
—Chenze Xie, Junhong Zhu, Yuguang Xie, Junhui Yan, Changyong Liang [Google Scholar]

The Role of Reward Certainty and Incidental Emotion in Encouraging Pro‐Environmental Behaviors
—Calvin Wan, Phoebe Wong, Elmina Homapour []

Dark Sides of Digital Asset Consumption and Consumer Well‐Being: Impact of Psychological Ownership
—Mateja Kos Koklic, Monika Kukar-Kinney, Irena Vida []

The Effects of Mobile Coupons on Consumer Buying Behavior: A Dynamic Perspective Based on Hidden Markov Model
—Hongchao Zhang, Kunlu Zhou, Tengteng Zhu, Yinggao Qin []

Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention
—Minjung Cho, Erin Cho []

Stitching the Gap: Feedback as a Mechanism for Reinforcing Sustainable Fashion Consumption
—Sarah Lisa Arnesen, Nils Magne Larsen, Anders Hauge Wien, Valdimar Sigurðsson []

Why Do You Engage the Brand Meta‐Human in Social Media? The Mixed Method Research on the Mechanism of Similarity Effect on Customer Brand Engagement
—Senhui Fu, Jiamin Peng []

Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets
—Khalid Mehmood, Mohsin Abdur Rehman, Ansar Abbass, Erisher Woyo []

Future Trends in Consumer Behavior
—Atefeh Yazdanparast, Prachi Gala []

The Complexity of Audiovisual Content in Advertisements Influences User Engagement Behaviours
—Zhipeng Zhang, Keda Qiu, Yan Ye []

Consumer Well‐Being in Food Delivery Services: A Comparison Before and After a Merger Announcement
—Tze-Hsien Liao []

A Sign of Divine Intervention: Supernatural Interpretation of Coincidence Lowers Consumer Punishment of Unethical Firms
—Jae-Eun Namkoong, Jerry J. Han, Andrew D. Gershoff []

Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation
—Chaoyong Qin, Xinyu Zeng, Xinxue Zhou []

Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers
—Philipp Brüggemann, Varsha Jain, Luis F. Martinez []

Role of Emojis in Marketing Communication in Fostering Brand‐Consumer Relationships: A Systematic Scoping Review and Thematic Analysis
—Saswati Chakraborty, Vaibhav Shekhar, Pradeep Krishnatray, Achyut Telang []

Eco‐Conscious Preferences, Emotional Attributes, and Polarity in Sentiment Analysis of Organic Food App Reviews: A Feature Engineering and Deep Learning Approach
—Peng Sun, Le Li, Md Shamim Hossain, Kian Aun Law []

Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers’ Immersive Time
—Henrietta Batinovic, Fabian Tingelhoff, Maik Hammerschmidt, Sofia Schöbel [Google Scholar]