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MPPC 2026

Introduction

ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference , Ottawa, 16-18 May 2026; Deadline 1 Dec

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Conferences

Posted by: Riley Fickett


2026 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference – Call for Papers Now Open!

May 16-18, 2026 | Ottawa, Ontario

The call for papers for the 2026 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference is now open! Call for papers information, including the conference theme and track descriptions can be found on the MPPC Call for Papers webpage. Submission deadline is Monday, December 1, 2025.

Global Voices, Shared Challenges: Marketing and Policy Beyond Borders

Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. By deliberately looking beyond these boundaries—both literal and figurative—we can discover alternative approaches and draw on examples of research, collaborations, and policies that meaningfully improve the well-being of individuals, businesses, societies, and the planet.

The 2026 Marketing & Public Policy Conference convenes in Ottawa, Ontario, marking the first time this conference has been held outside the United States. As the national capital of a country known for its pluralism and progressive social policies, Ottawa offers a compelling context for engaging in global dialogue. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.

Join us in Ottawa, Ontario, on May 16-18, 2026, to amplify global voices, address shared challenges, and increase the impact of marketing and policy research.

Conference Co-Chairs: Monica LaBarge (Queen’s University), Jacob Brower (Queen’s University), Michael Mulvey (University of Ottawa)