Psych Mar
Introduction
Psychology & Marketing, 42(10)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Mitigating the Negative Effect of Overchoice on Purchase Decision: The Role of Product Evaluability
—Liangyan Wang, Shijian Wang, Bing Han, Cheng Lu Wang []
Framing the Future: How AI’s Creation Versus Generation Visuals Affects Consumer Willingness to Pay
—Ziniu Jin, Xiaobo Tao [Google Scholar]
Infringement on One Is Infringement on All: Observers Experience Vicarious Territorial Infringement in Virtual Brand Communities
—Christina A. Kuchmaner, Jennifer Wiggins, Michael Lyndall []
Luxury: Where Next?
—Paurav Shukla, Veronica Rosendo-Rios, David Dubois, Pierre Valette-Florence, Anastasia Stathopoulou []
Toward a Better Understanding of Minimalistic Motives: Consumption Typology, Scale Development, and Validation
—Aniruddha Pangarkar, Paurav Shukla, Charles R. Taylor []
I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication
—Lukas Krenz, Laura Marie Edinger-Schons, Sabrina Scheidler, Sankar Sen, Jan Wieseke []
When Disease Concerns Divide: How OutGroup Classification Reduces Satisfaction With Service Robots
—Liangyan Wang, Eugene Y. Chan, Ali Gohary []
Charity Without Choice: The Impact of Receiving Prosocial Gifts on Subsequent Donations
—Ekin Ok, Rishad Habib, Karl Aquino []
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism
—Smaraki Mohanty, Shirley Chen []
How to Conduct Valuable Marketing Research With Neurophysiological Tools
—Enrique Bigne, Maarten Boksem, Luis Alberto Casado-Aranda, Jes繳s Garc穩a-Madariaga, Nadine R. Gier-Reinartz, Jo瓊o Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel []
The Impact of Danmaku Ritual Types on User Digital Engagement in VideoBased Social Media: The Moderating Role of Influencer Types and Domains
—Xuebing Dong, Biao Wang, Wenting Chu, Raffaele Filieri, Junyun Liao []
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality
—Olivia Petit, Carlos Velasco []
Which Source is More Morally Negative? The Effect of Plagiarism From AI Versus Human on Consumer Immoral Judgments
—Chuang Wei, Li Peng, Qichao Zhu []