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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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A path from multichannel customer data to real-time personalization: Predicting customers’ psychological traits through machine learning
—Jan Blömker, Carmen-Maria Albrecht []

The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse
—Jungkeun Kim, Areum Cho, Tae Hyun Baek, Jooyoung Park, Joonheui Bae []

Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload
—Monica Priyadarshini Roy, Chandrasekaran Padmavathy []

Is this review Helpful? How product gender, verification, and valence shape perceived helpfulness
—Sevincgul Ulu, Can Uslay, Sengun (Shen) Yeniyurt []

The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention
—Kai Zhang, Biao Luo, Juanjuan Yan, Xiuzhen Weng []

The impact of service agent type on satisfaction in green purchasing: A comparative study of AI and human agents
—Sunhwa Choi, Youjae Yi []

Snack dilemma: How vending machines influence choice of virtue and vice foods
—Agnese Perfetti, Rocco Pietrini, Daniele Scarpi, Giacomo Gistri []

A general framework for retailer competition under elastic demand and quantity-dependent transport costs
—Rosa-Branca Esteves, Francisco Carballo-Cruz []

Strategic roadmapping for the future of retail healthcare
—Sunil Kumar Yadav, Surabhi Singh, Tata Sai Vijay, Shiwangi Singh []

Understanding the impact of digital cue on consumer e-WOM for plant-based food: A situational experiment to explore the roles of sensory experience and social influence
—Ruqiu Ma, Bei Zhang []

The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations
—Marine Kergoat, Charlotte Lecuyer, Thierry Meyer []

Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
—Hui Xia, Longyun Zhang, Junjie Chen, Xinchun Wang []

When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding
—Bingxin Tang, Bei Lyu, Ziyuan Wan []

Stand strong or Step Back: Exploring resilience and customer incivility in the retail context
—Pragya Gupta, Rsha Alghafes, Vikram Kumar Sharma, Sangeeta Khorana []

Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities
—Juan Liu, Fangxuan Sam Li []

When time runs out, what do they let go? Time pressure, ad type, and psychological resilience in ad avoidance
—Ziyue Wu, Yanping Gong, Rong Huang, Zhuo Chen []

Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension
—JungKun Park, Suhyoung Ahn []

From taste to price: Comparative analysis of customer satisfaction factors in three food products
—Peyman Zandi, Narges Soleiman Ekhtiari, Shahryar Sorooshian []

Shaping consumer purchase and experience with paradoxical marketing
—Yixuan Niu, Yadi Feng, Bin Li, Baolong Ma []

Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity
—Johnson Clement Madathil []

The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective
—Zhiwen Li, Prince Owusu, Baojiao Wang, Fang Lu []

How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys
—Chung-Wha (Chloe) Ki, HyunHwan (Aiden) Lee, Magnum Lam, Eugene Cheng-Xi Aw, Christina W.Y. Wong []

The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness
—Jiaman Song, Qin Wang, Ho-Taek Yi []

Winners and Losers: Store-Type and regional variations in response to mandatory retail closures
—Hwan Chung, Min Kim []

Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement
—Roopendra Roopak, Somnath Chakrabarti, Naman Sreen []

When looks matter: Aesthetic appeal’s role in consumers’ identity and impulse purchases
—Daria Koksal, Melanie Moore Koskie, William B. Locander [Google Scholar]

When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios
—Marcelo Carvalho, Evandro Luiz Lopes, Luis F. Martinez, Eliane Herrero []

Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection
—Yanfang Ma, Jialei Li, Zongmin Li, Yu Gong, Zhao Zhao, Xiaoyu Wang []

Understanding user acceptance and engagement in the Metaverse: A Dual experimental approach to advertising strategy
—Hoik Kim, Han-Min Kim []

Measuring the consumer livestreaming experience: Scale development and validation
—Hamed Azad Moghddam, Gary Mortimer []

Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective
—Yuan Xiong Liu, HanXi Li, Younghwan Pan []

The power of emojis: Enhancing the willingness to adopt chatbot recommendations
—Huili Yan, Tian Tian, Hao Xiong []

Winning markets via live-streams: Competitive manufacturers’ channel strategies
—Jing Yu, Lin Wang, Wenqing Zhang, Chi Zhou [Google Scholar]

Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study
—Kai Zhang, Xiaoting Cheng []

AI vs. human: A large-scale analysis of AI-generated fake reviews, human-generated fake reviews and authentic reviews
—Yuexin Zhao, Siyi Tang, Hongyu Zhang, Long Lyu []

Privacy violation and diverse choice: How privacy violation shapes subsequent consumers’ variety-seeking behaviors?
—Xianan He, Qing Xia, Wenqi Feng []

A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements
—Ruiqi Yao, Guijie Qi, Hua Sun, Dongfang Sheng []

When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions
—Miao Miao, Yuki Nishida, Zhen Li, Min Hou, Zening Song []

Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach
—Shreya Mukherjee []

Manufacturers’ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting
—Tianyang Yu, Jingyang Dong, Xingtang Wang, You Qu []

Awe-inspired experience in the metaverse: A multi-study investigation
—Pradeep Kautish, Weng Marc Lim, Nisarg Joshi []

Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse
—Kaige Bai, Yuliang Liu []

Surprise discounts promote more effectively than unexpected discounts: The moderating effect of consumption goal
—Tengyue (Tsuki) Xu, Enzhu Wang, Zhilin Yang, Xinyue Zhou, Guomeng Zheng []

Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
—Timothy Jung, Maksym Koghut, Eunseo Lee, Ohbyung Kwon []

Understanding consumer responses to robot roles in human-robot service collaboration
—Yi Li, Yaping Chang, Tangwutu Yang, You Li []

Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability
—Xingping Jia []

Do you feel empowered by AI service robot? An exploration of consumer’s social power perception in human-AI interaction
—Yong Wang, Xiaoxin Sun, Xiaochen Zhang, Haijiao Shi [Google Scholar]

Enhancing acceptance of reusable express packaging: A mixed-method study to reveal the net effects and configurational effects of consumers’ perceptions
—Jiahui Yang, Li Cai, Xinyan Gong, Xiaona Li, Menghua Yang, Ruyin Long []

Can imagining the future repair trust? The impact of chatbots’ trust repair on the continuous interaction intention in service failure
—Xueying Wang, Yuexian Zhang [Google Scholar]

The impact of relationship strategy on customer engagement in paid membership programs
—Xiangming Ren, Xiaorong Fu, Rui Luan, Lifei Bai []

When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions
—Songmee Kim, Chorong Youn, Erin Cho, Sunwoo Kim []

Self-recovery or human Intervention? understanding the role of task type and failure frequency in chatbot failure recovery
—Zhenzhen Lu, Qingfei Min []

Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism
—Yingluo Yan, Fengmin Yao, Yufei Wang []

Live streaming channel strategies in the presence of the dual effect of influencers
—Junlin Chen, Xiaohan Li, Ying Zhang, Bangdong Zhi []

Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective
—Xu Li, Qiqi Jiang, Kanliang Wang []

‘Holiday effect’ in online product Returns: Evidence from negative expectation disconfirmation and post-purchase dissonance
—Yun Wang, Bo Yu, Jing Chen, Tausifur Rahman Johan [Google Scholar]

How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining
—Cheng Zhou, Bing Jiang []

Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes
—Saleh Bazi, Doa’a Hajawi []

Left out, stay out? The impact of social exclusion on consumer engagement in brand activism
—Scheng Xie, Haiying Wei []

Augmented reality and spatial fit uncertainty in online retailing
—Alexander Pfaff, Martin Spann []

Slow consumption in accelerating society: The impact of perceived busyness on consumers’ preference for experiential consumption
—Hui Zhang, Lidong Zhu, Ayuan Zhang, Dewen Liu [Google Scholar]

Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments
—Chonghuan Xu, Shengjiao Niu, Yajuan Wang, Herbert Sima []

Anthropomorphic design in AI Recommendation: Heterogeneous effects of big five personality traits
—Wanshu Niu, Liqiang Huang, Yahe Tan []

The more congruent, the better? The role of recommendation content congruence on consumers’ click-through intention in in-feed advertising
—Wenfang Fan, Bingjia Shao, Yong Zhang [Google Scholar]

Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability
—Carsten D. Schultz []

Human-AI collaborative recovery: How recovery sequence and strategy order drive consumer forgiveness
—Guangmei Yang, Bingjia Shao []

Proto-practices of online circular shopping: an affordance-based perspective
—Niklas Sörum []

Consumer behavior and market substitution in the automobile retail sectors of Russia and China amidst global economic sanctions and uncertainty
—Konstantin Ishumbaev, Zhen Zhu, Yasin Ileye, Abdul Karim Armah []

Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress
—Won-Moo Hur, Yuhyung Shin []

Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions
—Hui Xia, Yuqing Yang, Xinchun Wang []

Research on fear of artificial intelligence among the elderly: The key of education and the prison of female
—Wei Li, Yaping Chang, Yinghao He, Hong Li []

The power of nonverbal cues: Evidence from video mining in live streaming e-commerce
—Yuangao Chen, Shuyi Hu, Lu Wang, Shuiqing Yang, Shasha Zhou, Pengxiang Hu []

Adding warmth to packaging! The impact of anthropomorphism in packaging on anticipated consumption enjoyment
—Libin Chen, Miaoran Zhang, Ke Ma []

Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI
—Sreejesh S, Irfan Shamim, Omkumar Krishnan []

How to build CSR image with mixed-reward loyalty programs
—Aida Mimouni-Chaabane, Béatrice Parguel []

Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach
—Ming Chi, Shenghua Ren, Yongshun Xu, Yanli Chen, Yuetong Wu []

Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust
—Amjad Hussain Laghari, Han Ping, Shabana Memon, Zohaib Hussain Makhdoom []

Optimal privacy service strategies for omnichannel retailers: A combination of nonlinear optimization and evolutionary game approaches
—Jin-shi Cheng, Zhi-yuan Song, Yong Liu []

Unraveling the consumer geography from the review big data: A supply-demand duality perspective using store density and expenditure intensity
—Feng Gao, Zhaocheng Bai, Jiemin Wu, Zirui Chen, Wangyang Chen, Guanyao Li, Shunyi Liao []

Smart shopping meets sharing: Three-way interactions in omnichannel retailing
—Peiyu Pai, Chung-Hui Tseng, Jun-Yu Zhong, Wei-Jen Huang []

Understanding how augmented reality’s immersive experience and privacy concerns impact consumer responses: a cognitive perspective
—Virginie Lavoye, Harish Kumar [Google Scholar]

Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z’s satisfaction and AR-Integrated shopping behavior
—Advitya Indu Mahajan, Rashi Taggar, Suruchi Gupta [Google Scholar]

Do social media self-care influencers promote unsustainable consumption? A mixed methods study
—Aishwarya Soni, Ramulu Bhukya []

Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness
—Sun Qiao, Yin Meng, Wu Feng []

Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective
—Lin Liu, Qi Dong, Xiaoya Wang, Chunke Su, Mengxiao Zhu []

Consumer welfare in the platform Economy: The role of desirable product quality
—Xiaohua Yang, Chaoqing Yuan []

How to ensure streamers tell the Truth? Compensation design for E-commerce streamers
—Lu Xiao, Xinyue Yang, Jun Wang []

When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth
—Jonghwan Kim, Shijin Yoo []

Impact of dual routes of information cues on consumers’ willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness
—Bei Zhang, Jichan Zhu, Ruqiu Ma, Yuanzhen Huang [Google Scholar]

Special Issue

Editorial Introduction: Impact of the metaverse on online retailing
—Debarun Chakraborty, Nripendra P. Rana []

Editorial Introduction: Innovations for smart and sustainable retailing
—Weon Sang Yoo, JungKun Park []

Retailing and consumer services in emerging countries: Sustainability challenges in a turbulent world
—Muriel Fadairo, Mbaye Fall Diallo, Souad Djelassi []

Drivers of stealth luxury: Fashion capital on inconspicuous luxury consumption
—Jin Jeong, Yuri Lee []

Exploring AI assistant in luxury brands: How social presence and emotional appeal drive technology adoption
—Hyun-Jin Kim, Suhyoung Ahn, Sangbeak Ye []

The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness
—Minjung Cho, Erin Cho []

Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption
—JungKun Park, Suhyoung Ahn, Sangwoo Lee []

Redefining consumer experience through artificial intelligence in the luxury retail sector
—Coral Cenizo []

Explaining and predicting new retail market and consumer behavior habits using partial least squares structural equation modeling (PLS-SEM)
—Jun-Hwa Cheah, Joseph F. Hair []

Do all the service attributes matter? Application of customer review-based attribute extraction considering brand status
—Da Yeon Kim, Hae Jin Seo, Tae Ho Song []