J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 44(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products
—Maria Landekhovskaya, Grant E. Donnelly and Rebecca Walker Reczek []
How Voluntary Simplicity Evokes Resilience in Times of Crisis
—Stefan Hoffmann, Ingo Balderjahn and Felix Reimers []
Small Donors’ Political Slacktivism: The Relationship Between Contribution Format and Subsequent Political Behaviors
—Pureum Kim, Gustavo Schneider and Anastasiya Pocheptsova Ghosh []
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position
—Tom van Laer and Morgan E. Smith []
Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products
—Claudia Groß and Dirk Vriens []
The Digital Detox Paradox: Potential Backfire Effects of Digital Detox Interventions on Consumer Digital Well-Being
—Emma G. Galvan and Christopher L. Newman []