J Mar Res
Introduction
Journal of Marketing Research, 62(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
An AI Method to Score Celebrity Visual Potential
—Xiaohang Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton []
The Slang Paradox: Connecting or Disconnecting with Consumers?
—Bryce Pyrah, Jing Wang, Yiyi Li and Ying Xie []
Cross-Channel Effects of Failure in a Retailer’s Mobile App
—Unnati Narang, Venkatesh Shankar and Sridhar Narayanan [Google Scholar]
How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
—Aysu Senyuz, Jonathan Hasford and Ze Wang []
Consumers Believe Legal Products Are Less Effective Than Illegal Products
—Rachel Gershon, Alicea Lieberman and Sydney E. Scott []
Artificial Intelligence on Call: The Physician’s Decision of Whether to Use AI in Clinical Practice
—Tinglong Dai and Shubhranshu Singh [Google Scholar]
Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
—Sarah C. Whitley, Julio Sevilla and Mathew S. Isaac []
Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition
—Yue Li, Raghunath Singh Rao and Paola Mallucci []
Retributive Philanthropy
—Ethan Milne, Kirk Kristofferson and Miranda R. Goode []
Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats
—Deepak Sirwani, Srishti Kumar and Manoj Thomas []