Intl J Res Mar
Introduction
International Journal of Research in Marketing, 42(3A)
POSTING TYPE: TOCs
Blockchain meets marketing: from concept to impactful research
—Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu []
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers
—Leif Brandes, Katharina Dölp []
Setting sail in a tokenized world: An exploration of the Bored Ape Yacht Club and the co-created consumer experience
—Myriam Brouard []
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets
—Arnd Vomberg, Mats von Gegerfelt []
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
—Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckels []
The value of distinctiveness: Product uniqueness in crypto marketing
—Sophie M. Berghueser, Martin Spann []
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market
—Yuanyuan Liu, Bingrui Huangfu, Zheng Qiao, Xi Zhao []
On the role of provenance in NFT trades
—Soogand Alavi, Ernan Haruvy, Ying Xie []
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art
—Jana-Verena Gerhart, Aysu Senyuz, Bernadette Kamleitner []
Gender and racial price disparities in the NFT marketplace
—Yuan Yuan, Xiao Liu, Shunyuan Zhang, Kannan Srinivasan []
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy
—Hyunjung Crystal Lee, Eline L.E. De Vries, Rahil Hosseini []
Herding behavior in NFT Auction: The role of visual complexity and familiarity
—Peiwen Xie, Eunsoo Kim, Shun Yin Lam, Sadat Reza []
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet
—Björn Hanneke, Bernd Skiera, Thilo Gerwien Kraft, Oliver Hinz []