Intl J Res Mar
Introduction
International Journal of Research in Marketing, 42(3B)
POSTING TYPE: TOCs
Not all AI is created equal: A meta-analysis revealing drivers of AI resistance across markets, methods, and time
—Meike Zehnle, Christian Hildebrand, Ana Valenzuela []
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
—Laura De Kerpel, Anneleen Van Kerckhove, Tina Tessitore []
Frames of consumer mobilization and modern slavery
—Rohit Varman, Michal Carrington, Andreas Chatzidakis, Deirdre Shaw []
The impact of nutrition claims on purchase behavior for food products
—Niels Holtrop, Kathleen Cleeren, Kelly Geyskens, Peter C. Verhoef []
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors
—Chenming Peng, Martin Eisend, Diandian Xiang, Zengxiang Chen, Hong Zhao []
A neglected consumer neuroscience technique: Pupillometry and its practical application to consumer research
—Aaron N. McInnes, Billy Sung []
Transaction-level wage transparency: How fair wage disclosure affects consumer preferences
—Lucas Stich, Christoph Ungemach, Christoph Fuchs, Martin Spann, Ignazio Ziano, Birga M. Schumpe []
The effectiveness of advertising and price during conflict delistings
—Marleen Hermans, Kathleen Cleeren, Néomie Raassens []
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies
—Johannes Boegershausen, Yann Cornil, Shangwen Yi, David J. Hardisty []
Improvisation in new product alliances
—Alok Kumar, Ravi Agarwal, Argha Sen, Amit Saini, Aric Rindfleisch []